By Ghadeer Alabbas, Mariam Carson, Alexandria Choi, Kevin Glancy, Chelsea Holbrook, Maria Luísa Jabbur, Abhishek Kumar, Cillian O’Connor, Trini Roxas, Soumi Santra, Leamon Wilson, Naruka Yoshino
Our objective was to design an intervention to reduce child mortality in accordance the United Nations Fourth Millennium Development Goal. For our intervention, we decided to spread awareness about child mortality and to generate donations towards that cause by creating a YouTube video entitled ‘Child Y: The Story of Little Johnny’. Through two narrators and a sped up animation, the video told the story of Johnny and how multiple factors (lack of maternal education, for example) conspire to give him and many children in the developing world a higher chance of dying at an early age. At the end of the video, viewers were encouraged to donate to the cause via a ‘GoFundMe’ campaign.’ The video was uploaded on March 18th, 2015 and to date has amassed 139 total views. It is too early to say whether or not our intervention is a success. It has received positive feedback in the form of ‘likes’ and encouraging comments left on YouTube. However, as of this point, the intervention has failed to generate any donations. It is possible that donations would have been made had the video put more of an emphasis on them, as the finished product only mentions donation as an option in the final 10 seconds. However, we are hesitant to make any conclusions. The video still has the potential to grow by being promoted more via public screenings and using a different avenue for donations than GoFundMe. Our final goal for the video is 1000 views and $200 in donations. Hopefully, the popularity of the video will grow and so will the message of child mortality awareness.