Effectiveness of Educational Poverty Campaigns: A Case Study on the Global Poverty Project

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Effectiveness of Educational Poverty Campaigns: A Case Study on the Global Poverty Project
by Salma Moosa, Colleen McBain, Stephanie Olson

Abstract:

The discussion of global poverty has become extremely relevant because our generation has the resources and technology to effect change in the world per the Millennium Development Goals, specifically the eradication of extreme poverty. This paper will discuss the effectiveness of poverty educational campaigns by looking at previous campaigns and examining their methods. After this analysis, we turn to the Global Poverty Project, a poverty educational campaign based in Australia, and review their methods and how these methods determine their success. This paper also describes our process in inviting the Global Poverty Project to the University of Michigan to give a presentation, where we gave a survey to members of the audience to evaluate the presentation. By looking at the Global Poverty Project as a case study, we were able to determine that poverty educational campaigns are effective in increasing the public’s awareness and desire to devote personal time and energy to such campaigns and organizations.

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